Marketing Library
Intro…
In this 27-minute conversation, Matt Wagner and Teddy Williams discuss:
Listen to the entire discussion or quickly skim the transcript below:
Western offers educational content in return for continuing education units (CEUs).
To submit a new AIA course, please fill out this form.
Note: Once we submit your course to AIA, it will take up to 10 days for approval.
Marketing and sales materials are not allowed during the AIA CEU course. We ARE ALLOWED to put up/discuss branding during the opening introduction slides, break slides, and/or closing slides; OUTSIDE of the primary course materials.) Take-home materials may be offered at the end.
Please bring the Sign-in Sheet and forward a copy to Sara Bequette after the presentation.
Click here for a current list of courses.
Sara Bequette will report attendance for credit. Attendance “must” be reported within ten business days of the program completion. (We can enter it late if someone forgets to send the info, but AIA assures us that this is a great way to get flagged for a course audit. Which doesn’t sound fun, lol!)
To ensure proper credit for AIA members, Sara will need the following information on the Sign-in Sheet:
The BDs typically email a certificate to the attendees who request one. I have attached AIA’s new Certificate Template. (FYI: Their specific certificate isn’t required. If you create your own, please include as many of these details as you can.)
Hi there! Social Media Marketing is a technique you can use to spread brand awareness and stay engaged with your network of customers, colleagues, and peers. The best part? It’s free and easy to use! The Marketing Department is doing its part to create sharable content to educate, inform, and ultimately engage your network. All you have to do is like and share the posts that you find useful. Have something you’d like us to share on our social media platforms? Submit a Social Media Share Form and we’ll take care of the rest!
It’s been said that Western is the “biggest company no one has ever heard of”. Now, that may not be true within our industry, but when it comes to recruiting people… more often than not they are thinking, “Who is Western?” Our hope is to become a more commonly known name! If you haven’t yet joined our platforms, here’s a list to help you find them:
LinkedIn is specifically designed for career and business professionals to connect. We put content on our page, but rely greatly on each of you to share our content with your network of customers, etc. (We will continue to prepare the meals, but we need you to serve them regularly.)
When using Facebook we focus on recruiting and sharing our culture. (Note: Be sure to let us know when you have recruiting fairs and we will set up an event for you to share! These have done well in the past.)
Western’s channel consists of educational videos that explain our services and markets. These videos require a lot of time, effort, and money so our goal is to create a few new videos each year.
We share all things Western. Articles, blog posts, images, etc. Twitter is a fast-paced social media platform so we can share often. We retweet any helpful posts, particularly when Western is mentioned. Want us to see your post? Tag us!
Western recently joined Instagram to share our company culture. We’ve been focusing on creating fun reels! Please send us video clips—we will turn your clips into something fun! To share a photo of your customer event with our page, simply use the following hashtag #WesternSpecialty or #WeAreWestern.
When people search for Western Specialty Contractors, it’s most likely going to land them on our business page on Google. We have been keeping this updated as well.
Have something you’d like us to share on our social media platforms? Submit a Social Media Share Form and we’ll take care of the rest!
